Marketing Officer – Digital

Job description

The incumbent would assist in the development of and execution of the online and digital marketing strategy of the Wits brand including, but not limited to initiating and facilitating online media campaigns informed by the marketing plan; updating, providing design and development support to the Wits website, including writing for web to optimise the content where appropriate, assisting in the maintenance and updating of the e-commerce platform for the Wits Shop, as well as designing and managing digital campaigns to suit our various audiences.

Key responsibilities include the following:

  • On line digital marketing: Plan and manage the implementation of the on line advertising campaigns in conjunction with the marketing agency; plan, design  and upload electronic branding messages; oversee implementation of all ad word campaigns and monitor tracking; design and implement e-newsletters on request
  • Writing for the web and uploading content as well as imagery to optimise impact and layout of the Wits website; assisting in building new subsites with optimised content (rewrite where necessary) to ensure it is effectively indexed by search engines as well as general updating and editing of a range of sites on request
  • Web analytics: Produce monthly analytics reports using various tools and make recommendations based on analysis
  • Maintain the e-commerce site as an extension of the Wits brand including planning campaigns to increase traffic and in turn sales of the branded merchandise


  • Degree or diploma in the field e.g. journalism preferably with major in English or marketing degree
  • Five or more years’ working experience in digital marketing arena, writing content for the web, a good understanding of website layout and usability, knows web standards, technologies, restrictions, social media as it supports a digital strategy, preparing and compiling analytic reports
  • Basic HTML programming, CSS
  • Software packages: Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Fireworks or similar packages, CMS systems and e-commerce sites
  • Experience in SEO
  • Graphic design skills a bonus
  • Excellent written and spoken English
  • Attention to detail
  • Team player


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