MKTE – Day 2 Power Panels


Event Africa Contributor 05/10/2021 MKTE

Don’t miss today’s #MKTE2021 Power Panels

In Day 2’s #MKTE2021 Power Panels we hear from experts from across the globe about emerging travel trends and shifts in buying patterns in Africa’s traditional core markets as well as how the continent is attracting travellers from new markets. We also unpack how the tourism industry has responded to the Covid-19 pandemic, the recovery process and how we should coordinate our global conversation.

Changing landscapes of Africa’s source markets

Wednesday 06 October 2021

10:00 AM – 11:00 AM (NAIROBI)

Are Africa’s source markets changing? Should we be considering different target markets?

Our Power Panel highlights air access, impact of travel restrictions and how African tour operators, hoteliers and airlines have coped with the past 18 months. We review emerging travel trends and shifts in buying patterns in Africa’s traditional core markets as well as how Africa is attracting travellers from new markets.

Join moderator Chris Mears from the African Travel & Tourism Association and panellists Dr Geoffrey Manyara from the UN Economic Commission for Africa (UNECA), Rosemary

Mugambi from Serena Hotels, Mohanjeet Brar from Gamewatchers and Anita Powell

from Small World Marketing as they discuss the blueprint and master plan for transforming Africa into the global powerhouse of the future.

Tourism before and after the pandemic

Wednesday 06 October 2021

14:00 PM – 15:00 PM (NAIROBI)

Our Power Panel unpacks how our industry has responded to the pandemic, what immediate changes were necessary and what macro changes will be needed as we learn to live with Covid-19.

Moderator Dr Carmen Nibigira, Tourism Policy Analyst, and panellists Dr David Chiawo of Strathmore University and Martin Wiest from Tourvest look at the recovery process for the tourism sector and how we should coordinate our global conversation.

We incorporate past learnings from natural disasters and disease management and case studies for successful recovery. We address the tourism channel and booking trends, future innovations in hotels across Africa and the future of corporate and leisure travel.

For more information visit the MKTE website.

Join the conversation on social media using #MKTE2021 #PowerPanels.