MAGICAL KENYA TRAVEL EXPO GOES VIRTUAL IN 2021


Event Africa Contributor 16/09/2021 Industry News

Kenya is set to host the 2021 Magical Kenya Travel Expo (MKTE) virtually this year from 5-6 October 2021.

The annual event which was postponed in 2020 due to the Covid-19 pandemic is the largest tourism fair in the region and is set to bring together domestic, regional and international tour operators, travel agents, destination agencies, and various other players in the tourism trade to network and facilitate tourism business.

While commenting on the event, Tourism and Wildlife Cabinet Secretary Najib Balala said that the event is a great opportunity for tourism stakeholders to connect and market their various products, adding that the expo has exponentially grown to attain continental status.

This year’s virtual event is a welcome opportunity for local exhibitors including hotels and travel agencies to benefit from the platform that will generate new business through interaction with local and international trade. “It is yet another opportunity for our hospitality industry to network and explore business opportunities at the leading travel trade expo in East Africa which has now grown to become a continental event,” said Balala.

He also noted that the digital space had presented an avenue to transact and continue doing business even in the current period when there is reduced travel globally. “This year, we shall be holding MKTE virtually to ensure that we continue to grow tourism business and so that we don’t lose any opportunities. I want to welcome global travel agents, buyers, and product owners to participate in this virtual event,” commented CS Balala

Kenya Tourism Board CEO Dr. Betty Radier notes that the expo will be key to showcasing the destination’s diverse tourism products and experiences.

“Magical Kenya Travel Expo continues to be the premier regional travel expo that allows both the trade and hosted buyers to connect. This year we plan to bring together 200 buyers and 100 exhibitors to reignite the magic of travel as we showcase our rich products and experiences to the global trade,” says KTB CEO Dr. Betty Radier.

During the two-day expo, one-on-one meetings will be held on a highly efficient virtual meeting platform for both pre-scheduled meetings and speed networking sessions to reach key individuals. Participants may also get involved in thought-provoking panel discussions and watch exciting on-demand videos of the destination.

The platform’s interface will have directory listings, options for meetings, choice content sessions where participants will have a variety of live sessions to choose from and will also have debates and forums from industry experts to choose from.