Desert Island Discussions – Conversations with Brella Launches on PlanetIMEX


Event Africa Contributor 22/05/2020 COVID-19

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A quick hop and a jump onto PlanetIMEX’s latest Networking Island now offer visitors the chance to register for ‘Conversations with Brella’, a peer-to-peer networking platform based on self-selected discussion topics.

Registration for Conversations with Brella, which is free of charge, is open to everyone in the business events industry. It provides an opportunity to enjoy casual, creative business conversations on a one-to-one basis. The IMEX Group is positioning the new service as the chance to have thoughtful virtual ‘watercooler’ chats.

Special interest topic areas

Once registered, business event professionals choose their special interest areas from a series of specially curated topics related to the business events, incentive travel and meetings industry. These have been crafted combining IMEX’s usual 10 education tracks, findings from partner and industry surveys, as well as hot topics from events industry media.

Options include thought leadership, crisis management, destination management, event technology, future event security and wellbeing. The system then acts as ‘matchmaker’, using artificial intelligence to suggest like-minded people who are either topic experts or who have an interest in exploring the same subject. Users then define their availability using the inbuilt calendar and message each other to arrange a virtual meeting. 

All meetings take place on the platform during a compressed 10-day period – 26 May to 4 June 2020. This allows all users to laser-focus their time and daily schedules and to prepare and research in advance if they wish. 

Carina Bauer, CEO of the IMEX Group, says: “We know that it’s connections and meaningful conversations which fuel our industry. They’re the building blocks of our sector and one of the many reasons behind its strength and resilience. It’s important – more than ever- to connect with others from across our global networks – to talk, share advice, expertise, new skills, ideas and support. As with all activities on PlanetIMEX, this is a managed experiment for us. We’re dedicated to offering added value wherever we can right now, and we’re thrilled that Brella is contributing to our Networking Island experience.” 

Ville Vanhala, VP of Global Partnerships at Brella, adds: “We’re incredibly honoured to be bringing virtual networking to the entire IMEX community at PlanetIMEX. These times have shown us how powerful our own networks are, and there’s no reason why we can’t grow them even while sequestered in our homes. Whether it’s to talk business, strategy or just to have a laugh, connecting with each other is more important than ever, and there’s no better place for that right now than on PlanetIMEX.”

Many of IMEX’s own team will be available for conversations on Brella with expertise in sustainable event planning, strategic planning, industry partnerships, operations, education, finance, event tech, hosted buyer programmes, digital marketing and more. Experts who delivered sessions at the recent EduMonday Live will also be available to share their insight.

Registration is now open for Brella on PlanetIMEX. Visitors should head for Networking Island and look for the big white tepee and the ‘Register for Conversations with Brella’ sign. Meetings will run between 26 May to 4 June, 9:00-17:00 BST and are powered by Brella