Icca And Saaci Announce Extended Partnership

Event Africa Contributor 02/03/2020 Business Events Made Easy

A new partnership agreement between the International Congress and Convention Association (ICCA) and the Southern African Association for the Conference Industry (SAACI) was announced at Meetings Africa 2020 in Johannesburg.

This partnership allows for strategic collaboration and will mutually benefit both associations through exchanging information, creating awareness through affiliation and working together to create new education and training opportunities for the benefit of the business events industry in Africa.

It is part of ICCA’s programme for strategic collaboration with organisations that have a clear interest in developing long-term business relations with its Association Community and the broad ICCA membership.   

Senthil Gopinath, ICCA CEO says:  “ICCA has been developing the international meetings industry in Africa extensively through the active participation of its members and association community.  The African meetings industry is very keen on building the knowledge economy and as the global meetings industry association we make every effort to support the African meetings industry and its objective to also achieve societal development through meetings.  ICCA has been stressing the importance of collaboration amongst the African meetings industry and initiating joint efforts with SAACI to achieve such objectives.  I would like to thank SAACI for its support over the years and am delighted to welcome this extended collaboration between ICCA and SAACI.  I am convinced it will help grow ICCA’s supplier and association community in the African region.”

Kim Roberts, SAACI National Chairperson says:  “We are extremely pleased to conclude this partnership for both SAACI and ICCA.  It is important for SAACI to work with ICCA in the drive of knowledge sharing that makes this partnership so relevant and important for the business events industry in Africa.  We are looking forward to the exchange of critical information on events held across the continent, which will aid the bidding process for future events, such as contacts, budgets and the decision-making process.  This will start an aggressive process on how we want to increase business events and association meetings in Africa.”

Glenton de Kock, SAACI CEO says:  “The work between SAACI and our continental partners is to develop markets and drive association business events to destination Africa.  A number of our members are active on the continent and this initiative complements our view of the market and the way we wish to drive partnerships and collaboration in building a strong, sustainable business events industry for our continent.”