MKTE 2019 Market Presentations: China and UK
Event Africa Contributor 01/10/2019 Uncategorized
Magical Kenya Travel Expo (MKTE) kicks off with a bang on 2 October in Nairobi, Kenya at the Kenyatta International Convention Centre.
The event brings hundreds of exhibitors, quality hosted buyers, tourism products and media together in East Africa to do business. This is the ninth edition of the show.
One of the integral parts of the show is the Market Presentations. These are an opportunity to hear the latest trends and research on the markets that visit Kenya and East Africa. This information will be delivered by destination specialists including the Kenya Tourism Board (KTB) regional marketing managers and Magical Kenya Travel Expo’s international hosted buyers.
Today will see two markets take to the stage: the United Kingdom and China. First up is the UK at 12:00 in the Presentation Theatre. Around 100 000 UK residents visit Kenya every year, according to gov.uk, and it is therefore imperative that the tourism sector understands how these visitors interact, what kind of experiences they are after, and how tourism service providers can better cater to their needs.
Later in the afternoon will see a Market Presentation on China. As one of the largest and ever-growing sources of tourists globally, Chinese visitors have a different set of needs outside of their better-known ‘Western’ culture counterparts. Kenya saw 82 000 Chinese visitors in 2018, a 37.7% increase compared with the previous year, according to government data. That said, Kenya hopes to grow its market share to attract around 1 million Chinese tourists annually, according to China Daily. More on this at 14:00 today in the presentation theatre.
These sessions are open to all participants. We encourage exhibitors to use this opportunity to meet buyers from these markets.
Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke.