Corporate Getaways – More Than Just a Boozy Brunch
Event Africa Contributor 19/07/2019 Industry News
More than boozy brunch or a tedious team-build, a corporate getaway can take your team to the next level. Katie Reynolds Da Silva explores.
This article was first published in Issue 3 of Event Africa.
The era of generic corporate events is long over, and South African event organisers are leading the charge to create meaningful and memorable experiences for their clients. It is essential to unpack the key drivers behind the event or getaway. What do you want your attendees to take away from the experience? Do you want them to feel valued by the business? To unlock their potential for growth? To unwind and rejuvenate after a stressful project? To be rewarded for a job well done or a target achieved?
The long-term outcomes and benefits of the event must be the guiding principle when in the design phase.
Creating a Culture of Value
The business of corporate getaways and events is to help companies strengthen ties with their employees and provide creative, awe-inspiring ways to emphasize and deepen the corporate culture through unique experiences and professional year-end events.
“Employee job satisfaction comes down to four factors: achievement, recognition, responsibility and growth. Deliver these four objectives and in return your staff will offer you confidence, trust and endeavour. If an employee is experiencing burn out, the problem lies with the company and not the person,” says Peter Hayward of Hayward’s Grand Safari Company.
Today’s modern leader – especially those in the business of high-end customers – understands the return on investment of uplifting and incentivising his or her staff. “We have seen it is the leaders who see their primary purpose as serving the employees on their teams are the leaders able to create sustainable, high-performance cultures over the long term,” says Peter.
It is when companies take their employees out of their normal environments that they can extract their true personalities, their desires and their needs. “We believe you have to put as much time, effort and financial buy-in to understanding and rewarding your employees as you do your best clients,” he says.
Introducing Team Orange Events
Barbara Elshove of Team Orange Events believes that being away from your regular environment and slowing down time in a well-planned location allows team members to think a little bit differently about the way they communicate and depend on each other. “We believe that careful goal setting, planning, attention to detail and implementation are the keys to a successful getaway”, she says.
Most of Team Orange’s clients book a corporate getaway within an hour from Cape Town City Centre. Their Winelands and Cape Peninsula Corporate Getaway Packages are the most popular, and include a full day conference, an overnight stay in a four-star hotel, and all meals. Many clients also book and two to three-hour team-build on either day one or day two. Clients come from many industry sectors, but Barbara feels that the insurance sector, the property development sector, and the medical sector make up the top three.
5 Steps to Planning a Corporate Getaway
Team Orange Events have compiled a step-by-step guide to help organisers tackle and address some of the key questions required when planning a company retreat, which you can find here: 5 Steps to Planning a Corporate Getaway
A Corporate Offering Fit for a King
Hosts Peter Hayward and Celia du Preez have been crafting experiences for corporate clients for over 20 years. Hayward’s Grand Safari Company is the first – and only – private safari outfitter to be granted concession to take exclusive mobile safari camps in 5-star style for bespoke groups into some of its most untouched areas within the Kruger Park.
“Pick your playing field and we can manage your group of between 40 – 200 people, for day events; week-long think tanks in the bush with or without the luxury of your own butler, or rewards events to celebrate the accomplishments of your team, discuss past challenges and look ahead to quality outputs that set the standard in your industry.”
Hayward’s provides private groups of VIP guests with an authentic 5-star mobile tented safari camp experience in pristine wilderness reserves across the African continent. Each bespoke luxury camp guarantees clients total event exclusivity and superior guest comfort. Rated as the only 5-star mobile safari in Africa, hosts Peter Hayward and Celia du Preez, are appointed by leading multinational blue-chip companies, royal contingents, presidents and celebrities alike for their award-winning offerings.
“A bespoke safari is exactly that,” says Peter. “Hayward’s is rated and recognised as a 5-star luxury safari experience and offers a globally-unique capability of getting up close and personal with big game in exceptional wilderness settings. Each blue-chip guest selects their style of hospitality offering, activity menu and pace of events. If you want a Dom Perignon breakfast brunch at 11am at the water hole, that is what we deliver with a personal butler and silver service. You select your wine list, menus with ingredients of choice and daily itineraries that gets its direction and momentum from the personal tastes and wishes of the group. For families we can create a children’s safari experience that runs in tandem with the adults – everyone gets treated like royalty.”
“Everything revolves around the guest’s experience as our guest ratings confirm. Over a 22-point client service indicator, if there is anything under a 9.5 out of 10 rating, we investigate. Possibly one of our unique selling points is our levels of staff service because we have their buy-in. With one of the hardest jobs and longest work shifts in the tourism industry, we are dealing with budgets in the millions and people’s safety in wild environments.” says Peter.
The Importance of Investing in your Team
Peter Hayward and his team have worked with many of the country’s leading blue chip / top profile corporations and their in-house event management teams because they understand that employees are their company’s real competitive advantage. They are willing to do what is required to acknowledge, thank, incentivise and retain the value of their employees for the year ahead, no matter the cost. “It’s a huge challenge motivating ones top performers as you need to provide them with incentives they themselves don’t have access to.”
“We all know that retaining talent is more cost effective than hiring. If you think booking an end of year Christmas lunch in a city restaurant is going to keep your staff loyal and motivated for another year of focused work you may need to rethink your strategy. Unfortunately, companies try and bypass this by cutting corners. After twenty years of delivering strategic group events and unique product launch experiences we know that our team is our most valuable resource and the companies we work with, understand this as well. Production is the basis of morale, not money” says Peter.
Employees Come First
High employee turnover costs may be more than you think, especially when it comes to the company’s sales departments. Add unsuccessful recruitment techniques, lack of fit with the company’s corporate culture and a need for additional training, and costs have already skyrocketed, and you still may not have a motivated and effective employee in hand.
With competition for skilled talent increasing, blue chip companies wanting higher sales, greater revenue and more profitability will need to engage more meaningfully with their work force. This means checking in with their top performers as you would with your top customers. Understanding them, connecting with them and dealing with the red flags before the problem intensifies and causes them to leave.
“Work environments have become more team focused and less hierarchical today. We integrate corporate events, incentives and awards dinners which combine both strategic planning and 5-star thank you which treats each employee like the individual they are. When employees trust you to see them, hear them and communicate more deeply with them, they produce more, they want to learn and grow, and better themselves to a communicated standard whether it is a new business vision or the overall corporate mission. These are the employees which will stick with you through tough times. You can learn more about an employee around the camp fire in one hour than you can in a year of boardroom discussions” says Peter Hayward.