Lessons We Take into 2019

Event Africa Contributor 18/01/2019 Industry Association News
Corne Koch: lessons learned 2018

We asked industry experts and stakeholders to share the important lessons they have learned this year, and what they will carry with them into the future.

By all accounts, this was a tough year for the local business events industry. We speak to some of South Africa’s experts, stalwarts and stakeholders to find out more about their experiences and where they think the sector is headed in the coming months.

Lindiwe Rakharebe, CEO of the Durban ICC

“Innovation is key”

The Meetings, Incentives, Conferences and Events (MICE) industry is an important component to the South African tourism industry and the country’s economic development, as it contributes to a wide variety of sectors. For every individual attending a conference or exhibition, either as an exhibitor, delegate or visitor, there are positive economic spinoffs for local businesses.

Click here to continue reading in Event Issue 12.