SAACI: “Cape Town Award to Boost Events Industry”

Event Africa Contributor 05/12/2018 Industry Association News

The entire South African business events industry will benefit from Cape Town’s new international status, according to the Southern African Association for the Conference Industry (SAACI).

This follows the city being named the ‘World’s Leading Festival and Events Destination’ at the 2018 World Travel Awards in Portugal at the weekend.

SAACI Chairman Wayne Smith has congratulated Cape Town on this achievement.  “The city is truly an example to others, illustrating the value of teamwork and showing how events can be imperative to a local economy.

“We salute our colleagues at the Cape Town & Western Cape Convention Bureau and all the event organisers and marketers who work tirelessly to stage world-class events in the city, creating jobs and addressing seasonality.”

Smith says Cape Town was also ranked the top African city for association meetings in 2017 by the International Congress and Convention Association (ICCA).  In addition, the Western Cape was named the 2018 SAACI branch of the year.

“The ripple effect of such achievements is felt by all sub-sectors of the broader tourism industry, including airlines, ground transport, accommodation and restaurants,” he says.  “Cape Town is a vital component of the broader South African effort to grow our local business events industry.”

SAACI currently has some 650 members with more than 1 350 named representatives countrywide.