Delegates Across the Globe to Attend Travel Indaba

Event Africa Contributor 03/05/2018 Industry Events
africa's travel indaba

Representatives from 80 countries around the world will be converging at Durban’s Inkosi Albert Luthuli Convention Centre from Monday 7th May 2018.

With under a week to go before Africa’s Travel Indaba 2018 gets underway, the registrations from exhibitors, buyers and media are looking very promising for Africa’s top travel trade show.

The latest registration information shows the global interest in Africa as a tourism destination – with 49 countries outside of Africa attending the trade show as either buyers or media.  “It is really encouraging to see that in total we have delegates from 31 African countries at this year’s show, and although there are 22 exhibiting countries, we have witnessed a definite interest from other countries to use this platform in the future,” says Sisa Ntshona, CEO of South African Tourism, the organisers of the annual trade show.


Africa’s Travel Indaba consists of four distinct groups of delegates – exhibitors, buyers, media and various stakeholders, policymakers and interest groups which make up this vibrant sector.  To make a trade show a success, the number of quality buyers is a top priority – and this year the show has already confirmed over 1460 buyers from 69 countries.

“This kind of figure really bodes well for the coming 12 months.  We know that the big tourism deals take place for the continent at this show and having the right buyers in front of the right products will take African tourism growth to the next level,” says Ntshona.

In addition to the all-important deals, is the need to expand the positive coverage of Africa’s tourism success stories, and for this reason, media attendance is so important.  “We have taken a slightly different approach to media this year, hosting and partnering with media who we know can tell a positive story and really add value to the exhibitors. We also know that the accredited media will be eager to move Africa forward,” added Ntshona.