SA Woos Tour Operators #NordicMeetSouthAfrica2018
Event Africa Contributor 27/03/2018 Industry News
With its sights set on the Nordic market, South African Tourism, SAA and local destination marketing companies including SW Africa arranged a mega familiarisation trip with the aim to drive inbound travel from Sweden, Denmark, Finland and Norway – markets which contributed to 60,000 tourist arrivals between January and July 2017, according to SA Tourism.
The first stop in SW Africa’s itinerary was at the four-star Madi a Thavha Mountain Lodge, where a local guide offered insights into the cultural heritage gallery and Madi a Thavha Textile & Design studio. The next day, representatives were treated to an in-depth experience at the Kaross Studio, an embroidery and weavers project that incorporates 900 Shangaan women at an Orange Farm in Letsitele.
Delegates also stayed with Sefapane Lodge & Safaris near the Kruger National Park’s Phalaborwa Gate – their stay incorporating a 4×4 evening safari drive and an authentic bush braai. After a morning game drive, they continued to the Timbavati Game Reserve for a sunset game drive with sundowners, and dinner served in the outdoor boma at Simbavati Safari Lodges.
Delegates were encouraged to post their experiences online using the #NordicMeetSouthAfrica2018 social media handle with various prizes up for grabs. They were also invited to a final workshop at Spier Wine Estate in the Western Cape, where the groups could share their South African experiences with each other.