WTM Africa 2017 was the most successful yet with buyers in attendance from 45 countries, with over 8 000 pre-scheduled appointments confirmed and an increase in exhibitors from 2016.
Key and emerging source markets were represented in buyers and travel professionals from 58 countries, including the Americas, Asia Pacific and Middle Eastern regions including countries such as United Arab Emirates, Saudi Arabia, Australia, China, India, Brazil, Canada and Argentina.
“We confidently believe that WTM Africa 2017 has built on the previous years’ generated business at WTM Africa in previous years, with feedback from buyers and exhibitors alike that WTM Africa 2017 has been the best yet!” says Chardonnay Marchesi, General Manager of Africa Travel Week.
Jeanné Schmulian, Marketing Manager of Quiver Tree Apartments, says: “Disney World doesn’t have anything on this. We had an amazing show, loved the vibe and enjoyed the positive energy from each of the buyers we met with. We see WTM Africa as a great platform to help us in growing the Quiver Tree Stellenbosch brand in the future.”
In addition, the exciting inclusion of the 9th E-Tourism Africa Summit at WTM Africa 2017 featured world-renowned experts on travel technology. In an overflowing venue, the E-Tourism Africa Summit demonstrated to travel trade how best to face the challenges of working in a travel market that is more dynamic and self controlled than ever, with technology enabling clients to research, plan and book travel in more ways, and marketing increasingly relying on the way travellers create and share content.
Explore the African Responsible Tourism Award Winners in this month’s Issue: