The State of Conferencing in SA

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The Event speaks to the leading stakeholders of South Africa’s meetings and conferencing realms to find out what the latest trends are, how their businesses are innovating, and where the sector is headed in the coming twelve months and beyond.

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South Africa’s conferencing and meetings industry has changed in leaps and bounds since we last checked in. The nation has adopted the global trend of co-location, where several events take place at the same venue or vicinity at the same time in order to maximise market value for delegates. Budgets and lead times have also changed, and technology has ensured that engagement at business events is at an all-time high. Professional conference organisers are also listening to what attendees are saying and structuring their events to suit these needs. The Event speaks to some of South Africa’s key role players to find out what new innovations they’ve taken on to improve the sector. We also talk trends, and where we’re headed in the future.

Nina Freysen-Pretorius, CEO: The Conference Company; President: ICCA

The most common trend that we currently face in conferencing is the exceptionally short lead times and financial constraints that associations are experiencing. Essentially these two trends speak to one another as I believe that the associations are risk averse and hence are committing to host a meeting, event or conference as late as possible.

Unfortunately this is having a compounded negative impact on all parties concerned. Corporate companies and the public sector need a minimum of a 12-month period or financial cycle to consider sponsorship and their involvement. With the short lead times, certain companies and departments therefore are not prepared to get involved in the conference and this results in a loss of revenue for the association.

Continue reading about the state of conferencing in SA in this month’s issue:

 

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