The largest event for the exhibition industry, the UFI Global Congress is headed to South Africa. It will be held in Johannesburg from the 1st to the 4th of November. This is the largest event of the association and provides excellent networking opportunities for UFI members from around the world. It also offers an opportunity for members to gain insight into topics of strategic interest on the current industry trends and challenges.
The theme for this year’s event is Raising the Odds: Pressures and Profits in the exhibition industry. Under this theme attendees can expect discussions and conversations around current and future pressures of the events industry. They will also gain insight into the industry’s best practices as well as profits, generated through change and perseverance.
The exhibition space is forever changing with new trends and formats being introduced. This change has seen players of the industry invest billions of dollars into new products, alliances, infrastructure and many other resources. The 84th UFI Global Congress meeting will shed in-depth light into some of these investments which is why it is a “must attend” event for all industry professionals across the globe.
The event will be hosted by the Johannesburg Expo Centre, under the leadership of UFI’s soon to become incoming president for the 2018/2019 term, Craig Newman. “We are honoured to host the 84th UFI Global Congress in Johannesburg; this is the first time the UFI Global Congress is held in Sub-Saharan Africa. There couldn’t have been a better time to host this prestigious event. Venues, organisers and service providers will get an opportunity to network with international players in the industry while gaining insights on trends and data from across the globe”
The Congress will feature both international and local speakers. Carol Weaving from Reed Expo Africa, the leading exhibiting organisation globally and current AAXO chairperson will be moderating the Africa focus feature from 13:00 – 16:00. Another exciting feature is the Next Generation Leadership grant recipients featuring Thomas Revell, Sustainability Manager (UK), Diana Salman HR Strategic Change Manager IFP Expo (Lebanon), Kathrina Keupp Project Consultant Messe Munich (Germany), Selin Cakici Vice-Chair of the board HKF Trade Fairs (Turkey), Neo Mohlatlole Business Development Director Seven Colours Communications (South Africa). Another exciting feature is the Next Generation Leadership grant recipients featuring Thomas Revell (UK), Diana Salman (Lebanon), Kathrina Keupp (Germany), Selin Cakici (Turkey), Neo Mohlatlole (South Africa). The grant recipients will be talking about sustainable growth and smart exhibitions. UBM has provided valuable support for the Next Generation Leadership scheme in 2017. “The most inspiring part of my role is seeing people develop and learn – seizing opportunities and growing. Our industry needs great talent and we need great leaders. We are pleased to be sponsoring the 2017 UFI Next Generation Leadership Grant”, says Tim Cobbold, Chief Executive, UBM.
Countries that have previously hosted the Global Congress include China, Italy, Colombia, South Korea and Abu Dhabi.