Meetings Africa Flies the Sustainability Flag High

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At the 2017 edition of Meetings Africa, South Africa National Convention Bureau’s premier business event, we will see a strong focus on sustainability.

As the new year begins, it is once again time for the premier business events trade show on the continent, Meetings Africa. This year, the event takes place from 27 February to 1 March and will place the spotlight on sustainability and innovation. Meetings Africa gives exhibitors in the business events industry a platform to showcase their products and services to hundreds of buyers and event planners – not to mention countless opportunities to network with key decision makers.

“The theme is a critical component of the work that our industry does, which of course, is way beyond tourism. While Meetings Africa has previously shown its commitment to sustainability by introducing the use of low cost energy, eco-friendly material, recycled paper and being carbon footprint conscious, the goal this year is to expand the overall conversation and see sustainability as a business value and a means of transforming lives,” says Sisa Ntshona, Chief Executive Officer at South African Tourism.

For the last four years Meetings Africa has championed greening, and has won the Best Green Exhibition Award from the Exhibition and Events Association of Southern Africa (EXSA). 2016 also saw an 11% increase in international and regional hosted buyers, 274 exhibitors and 16 countries represented. Building on last year’s success, the show will once again bring the best of local and international industry minds to the Sandton Convention Centre. We can look forward to BONDay, the prestigious Opening Ceremony of the exhibition, and a number of high-profile speakers.


Business Opportunities Networking Day, better known as BONDay, will feature a combination of local, regional and global speakers with knowledge on an array of topics affecting the business events industry. The day is designed to equip the industry, provide educational sessions and impart new trends that will further their business. The IMEX-MPI-MCI Future Leaders Forum will take place once again, with top tourism students competing for the International University challenge. The Event Greening Forum will hold its Annual General Meeting, while Exhibitor Training will also take place in conjunction with the Southern African Association for the Conference Industry (SAACI). The ICCA Africa Chapter Meeting will also take place in the late afternoon, bringing the day to a close.

Continue read the Meetings Africa Overview in this month’s Issue:

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