Measure Expo ROI In Rands And Relationships

Posted on

A conference centre, hotel group, tourism agency and luxury game reserve analyse their return on investment from participating in major shows like Indaba. Susan Reynard reports.

South African Tourism hailed the rebranded and renamed Africa’s Travel Indaba 2017 in Durban in May, officially opened by President Jacob Zuma, as an outstanding success. Quick stats and facts from the three-day show:

  • 1 000+ exhibitors from 18 countries
  • 7 000± delegates, incl. 1 449 local and international buyers
  • 692 media representatives (up 8%)
  • 20 000 confirmed meetings (up 20%)
  • Launch of “I Do Tourism” and “Women in Tourism” campaigns, among others
  • New app for news, meetings and events information sharing
  • Enhancements like Lap of Luxury pavilion and Hidden Gems (SMEs)
  • Confirmation of KZN winning bid to host event for next five years

Continue reading in the November Issue:

Tags: , , , , , ,