Top Incentive Travel Tips

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Africa’s leading destination management companies share the latest trends in incentive travel, and offer tips for planning a trip to the continent. Kim Crowie reports.

One of the most memorable ways of showing an employee appreciation, fostering loyalty and encouraging self-motivation, is through incentive travel. This side of the MICE industry is alive and healthy. Although in previous years the sector has fluctuated, international leaders have reported 2016 to be well-balanced by comparison.

Incentive Travel

Today’s incentive packages are more bespoke than ever, especially as customisation and personalisation become popular with corporates. Folks are consistently looking for new and unique destinations and experiences, says Nicholas Wright, Marketing Manager at Ker and Downey Africa, a luxury DMC that has pioneered African travel since 1946. “Top companies are after unique and different experiences for their employees in an attempt to increase the stature of the company and inspire top talent to want to work for them,” he explains. “The result of this is the trend toward experiential, remote and unique destinations and experiences. In Africa specifically, this is resulting in a move away from purely coastline incentive trips and into more adventurous experiences such as bush walks with the Maasai in Kenya, or mokoro boat safaris in the Okavango Delta. We definitely see this trend continuing beyond 2017; the pressure on companies to continue raising the bar and increasing their attractiveness to potential employees is only going to increase over the next decade.”


One of the results of having such bespoke packages is the fact that today’s conference guests are extending and tailoring pre- and post-tours, often in smaller subgroups so as to explore places that are of real interest to them personally.

Millennials, too, have shaped the way in which we travel. According to Kervin M. Hinton, CIS and CEO for the Society of Incentive Travel Excellence (SITE), Millennials are not looking for the tried and tested, but rather they enjoy the unknown, and want to be challenged. “It is important for planners to uncover Millennials’ distinctive passion points, and engage them in a way that speaks to their personal drivers,” he told Terri Hardin of Incentive What Motivates recently.

Continue reading the February Issue to get your top incentive travel tips:

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