GREENWASHING IS NOT AN OPTION

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Instead of fudging the numbers and faking sustainability at your next event, take a leaf from the experts and make greener choices now. Susan Reynard examines the options.

Greenwashing is one of the marketing messages thatbusinesses and consumers need to watch out for. With some venues, organisations and major events showing the way, it has become easier and more cost-effective for event planners to deliver on their promises to people and planet.

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