The main exhibition supply chain consists of seven major categories, says Christine Davidson, Vice President of dmg events MEA, who is responsible for the Africa operations:
Each company within their supply chain is expected to work to dmg’s specific service level agreements, which includes meeting cost and efficiency standards and providing a high level of service to customers/exhibitors/visitors.
Christine and her team at dmg-ems Africa hosted the inaugural The Hotel Show Africa at Gallagher Convention Centre in Midrand in June 2017, alongside Africa’s Big 7. This gives the company, which is headquartered in Dubai, a unique perspective on hosting shows in South Africa.
Christine says that as an international company, the exhibition supply chain varies in accordance with their needs, although in South Africa there are fewer suppliers. “We engage the best supplier for the job. We review and assess after every show to ensure the quality exhibitors and visitors expect of dmg is maintained,” she explains.
“We have found that there are fewer suppliers to the exhibition sector in South Africa compared with other parts of the world e.g. Western Europe, USA and the Middle East. That volume of suppliers tends to drive competition and consequently standards and innovation levels. We have also found there is not a huge variety in terms of operational products and solutions available that sometime makes it more difficult to produce the event in the way we would like,” she adds.
Carol Weaving, CEO of Reed Exhibitions and Chairperson of the Association of African Exhibition Organisers (AAXO) says that the association, formed nearly two years ago, has made significant strides and undertaken market research, including engaging with government, to understand the economic impact of the industry.
“Exhibitions have been previously undervalued and underestimated and probably misunderstood. Now we’re driving the exhibition industry and ensuring advertising agencies and marketers talk to their clients and understand the value of these exhibitions,” she says.
Carol Weaving, CEO of Reed Exhibitions and chairperson of the Association of African Exhibition Organisers (AAXO), says at Reed Exhibitions, which held 17 exhibitions this year (two of which were in Kenya and Ghana) the supply chain starts with the venue. “You need to work out dates, rates, availability, suitability, and that international (hotels nearby) and consumer needs (plenty of parking) are met. Once you have the concept in place, you start talking to your suppliers.”
Read on below to find out about suppliers, exhibitions as experiences, and more.
Tags: AAXO, AAXO-Approved Supplier, accommodation, africa's big 7, ancillary, business events, Carol Weaving, Christine Davidson, Content, dates, design, dmg events, dmg-ems africa, email distribution, exhibition supply chain, exhibitions, experiences, expos, Gallagher Convention Centre, Hotels, international, marketing, media, Operations, parking, print, rates, reed exhibitions, registration, stand construction, suppliers, supply chain, sustainability, The Hotel Show Africa, venue, web hosting