Diarise

DIARISE | March

Fundraising - This is how...

6 March 2012 , PRISA, ProComm House, 108 Bram Fischer Drive, Ferndale, RandburgWikipedia states that fundraising or fund raising (also development) is the process of soliciting and gathering contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies.This highly acclaimed and practical fundraising workshop is based on actual experience in the South African context. It includes a presentation on “How to market your institution/company”.In other words, how do you go about telling your prospective donors of your needs, dreams, aspirations and/or what your organisation stands for?Course objectives: To provide better understanding of the South African fundraising environmentTo learn the basic and more advanced principles of successful fundraisingTo plan, implement, manage and administer a fundraising campaignHow to utilise the services of patronsTo learn the fundamentals of proposal writing, donor research and donor reportingLearn how to compete successfully in a highly competitive environmentThe principles of accountability, delivery and transparencyTo get a practical marketing plan and learn how to utilise it to the benefit of your organisationLearn how advertising, publicity, direct marketing, public relations and promotions can support your fundraising effortsWho should attend?This workshop is essential for the professional development of both less experienced and experienced fundraisers, fundraising managers, entities of NGOs, volunteer fundraisers, part-time fundraisers and all those who wish to upgrade their skills and acquire new insights into this highly competitive business.Excellent reports have also been received from churches, marketers, schools, clubs, welfare organisations, NGOs and various institutions that are partly or wholly dependent on outside funding. In fact, this workshop is a must for management of welfare organisations. We guarantee that you will face the challenges of fundraising with renewed enthusiasm, confidence and knowledge. The workshop utilises South African techniques for South African conditions.About the speakers:Chris Windell has been fundraising for more than 35 years (in South Africa and abroad). He is a prolific presenter whose services are in high demand. He has been associated with tertiary institutions, welfare organisations, NGOs, schools and clubs. He is also the author of three books on fundraising. Chris Windell will guide all delegates to become more professional and successful fundraisers.Winton Windell has been working in the media and marketing fields for the past 20 years. His experience and positions include marketing for a University, journalistic work at a daily newspaper, editor of a local newspaper, media relations for big corporates and working as a advertising consultant at a radio station. He specialises in integrating all the marketing and communication elements to optimise results.Your investment:PRISA registered practitioner early bird* R1 690.00PRISA registered practitioner R1 890.00Non-registered practitioner early bird* R1 990.00Non-registered practitioner R2 190.00PRISA registered student R1 000.00Early bird: book and pay before 10 February 2012Student and member fee rate/s only applicable if PRISA membership fees are paid in full at the time of booking
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Crisis Communication Management

8 March 2012 , PRISA, ProComm House, 108 Bram Fischer Drive, Ferndale, RandburgWikipedia states that “The credibility and reputation of organisations is heavily influenced by the perception of their responses during crisis situations. The organisation and communication involved in responding to a crisis in a timely fashion makes for a challenge in businesses. There must be open and consistent communication throughout the hierarchy to contribute to a successful crisis communication process.”This statement clearly demonstrates the importance – particularly with the advent of social media and the notion of our global village - of crisis preparedness, planning and management as a key factor in managing reputation.Topics to be covered will include: -Planning for a Crisis – including scenario / contingency planning; risk assessment and understanding the types of crises that may affect organisationsCrisis Plan Methodology including looking at the stages of a crisisImplementing your crisis planCrisis TrainingThe crisis manager’s roleCase Study - successful crisis managementCase Study - unsuccessful crisis managementAbout our facilitator:Jane Weaver CPRP is a seasoned communication, marketing, public relations and training professional who has worked in both the communication consulting and the corporate environment during her 17 year career. She is currently a Senior Freelance Strategic Communication Consultant. During her career she has held positions in a variety of industry sectors including commerce, courier, financial, retail and tourism.Jane has an Honours degree (Unisa) in Counselling Psychology and a BA from Wits University in English and Psychology. Jane is immediate past chairman of the Public Relations Consultants’ Chapter and is a current member of the PRISA board. She has also been re-elected as the Chairman of the PRISA Namibia committee 2011/2012. Her background in psychology combined with her experience in consulting across a range of industry sectors plays a major role when consulting to individuals and clients. This knowledge facilitates a much deeper insight into businesses and the people within them.Your investment:PRISA registered practitioner early bird* R1 690.00PRISA registered practitioner R1 890.00Non-registered practitioner early bird* R1 990.00Non-registered practitioner R2 190.00PRISA registered student R1 000.00Early bird: book and pay before 10 February 2012Student and member fee rate/s only applicable if PRISA membership fees are paid in full at the time of booking
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BEELD MATRIC FAREWELL EXPO 2012

10 - 11 MARCH 2012VODACOM WORLD - MIDRANDBeeld Matric Farewell Expo is a fashion based event, offering the full spectrum of fashion designers products – from evening gowns to suits and shoes. Make-up artists, hairstylists, coordinators, flowers; beauty & health to luxury limo hire and all related products will also be among the delights on show. Visitors can look forward to seeing the largest selection of fashion, caterers, shoes; hiring of venues and products. All to be found under one roof featuring Local and Regional SuppliersFashion shows, dance; live entertainment and workshops will keep you entertained throughout the day.
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Communication Audit

13 March 2012 , PRISA, ProComm House, 108 Bram Fischer Drive, Ferndale, RandburgMost communicators believe that measurement is a critical part of their job. Sadly, the same communicators very seldom measure the effectiveness of their communication strategies and many of them don’t know how to conduct a communication audit. Communication audits are necessary in today’s business environment and will assist you in gaining insight and information about your organisation’s communication programme. It will also ensure that your next communication strategy is based on facts and not merely assumptions.The content of this workshop addresses:Why communication audits are importantHow to do a communication auditHow to report the results of a communication auditWhat to do with the results of a communication auditAbout the speaker:Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and internal corporate communication. In 2009 she published a book with the title of The significance of the CEO’s Internal Communication Programme - the impact of CEO communication on employee commitment levels.Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and acts as examiner for the IMM Graduate School of Marketing. Irma also has her own corporate communication consultancy.Your investment:PRISA registered practitioner early bird* R1 690.00PRISA registered practitioner R1 890.00Non-registered practitioner early bird* R1 990.00Non-registered practitioner R2 190.00PRISA registered student R1 000.00Early bird: book and pay before 17 February 2012Student and member fee rate/s only applicable if PRISA membership fees are paid in full at the time of booking
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Change management for public relations professionals

14 March 2012 , PRISA, ProComm House, 108 Bram Fischer Drive, Ferndale, RandburgChange management is about understanding the business dynamics of an organisation which needs to or is forced to change and the behaviours of people during such times of change. As change is the only constant in our global and local societies - think European Debt Crisis, the pressures to conform to the frequently changing South African laws and regulations, environmental matters and lower economic growth - managers and leaders involved in change are required to have the know-how of what to do to get an organisation from where it is currently to the place where the leadership wants it to be within a given time frame. Business and people related issues are discussed and advised on during this highly practical and relevant workshop.The content of this workshop addresses:Understanding organisational change and its inevitabilityUnderstanding why change can be both beneficial and destructive at the same timeUnderstanding how to achieve practical change against the backdrop of empirical change modelsOther useful information…In studying change, keep the following in mind:Starting a change management intervention inside an organisation is like flying an aircraft. The take-off is optional, but once you take off, a safe landing is compulsoryAccept there are no standard ways of dealing with reacting to change. However, there are a lot of researched ways in dealing with change.Change should be seen not as something to fear and resisted but as the way to create the futureUnderstand that adapting to change is not technical but attitudinal. Change is not an intellectual issue only. Emotions, culture, habits and the nature of the business itself will dictate the way that change should be conductedRecognise that before we can embrace the way things will be, we must go through a process of grieving, and of letting go of the “way things used to be.”See change as an opportunity for re-motivation and innovationAbout the speaker:Johan Kruger is a member of the Institute of Management Consultants and has been involved in changes affecting various small and large organisations and companies like Fraser Alexander, the Government of Uganda, Steinmuller Engineering Services and the new South African political dispensation.He recently did a series of leadership and skills interventions for a prominent Johannesburg Public relations company and is contracted by three South African universities for delivering training.He specialises in company improvement and people development in disciplines such as change, strategic matters, leadership development, supply chain management and operations management.He is known for his practical and interesting facilitation style where new perspectives are always explored in an innovative way.Your investment:PRISA registered practitioner early bird* R1 690.00PRISA registered practitioner R1 890.00Non-registered practitioner early bird* R1 990.00Non-registered practitioner R2 190.00PRISA registered student R1 000.00 Early bird: book and pay before 17 February 2012Student and member fee rate/s only applicable if PRISA membership fees are paid in full at the time of booking
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Professional proofreading and editing

15 – 16 March 2012 , PRISA, ProComm House, 108 Bram Fischer Drive, Ferndale, RandburgMedia and public relations writers know only too well how easy it is to overlook one’s own errors. Without meticulous editing and proofreading, many a well-intended text (and probably a good story!) has landed in the editor’s bin.Copy editing is one stage of a process through which value is added to written material before the final print. This process applies, to a greater or lesser degree, to all written material, such as books, magazine articles, film scripts, newsletters or even documents with limited distribution, such as in-house reports or business proposals.Proofreading, on the other hand, refers to the final check to ensure that all changes that had been made and authorised during the editing process, have been effected correctly in the final proof.Come and learn from a highly experienced editor and proof reader what the finer tricks of the trade are and see the quality of your writing grow.Outcomes of the workshop Delegates will be equipped with the knowledge and the skills to:Be aware of the most common typical South African writing errors Understand the concept of Readability Ease Testing and the ‘know-how’ to apply it constructivelyUnderstand the different levels of editing Manage the editing process step by step Understand the responsibilities of the proof readerUse proofreading marksAbout the FacilitatorPeter van der Schyff is a freelance writer and communication specialist, managing his own public relations consultancy, Pringle-Scott Communication, in Johannesburg. He has established himself as an accomplished writer, proof reader and editor of English and Afrikaans texts with numerous clients.He holds degrees in law, communication and industrial psychology. Peter is a Chartered Public Relations Practitioner (CPRP) and active member of the Public Relations Institute of Southern Africa (PRISA) where he has been lecturing on a part-time basis on all facets of corporate and media communication since 1987. In 2007 and 2008 he was Chief Judge of the PRISA PRISM Awards, Southern Africa’s most prestigious awards for excellence in Public Relations and communication projects. During 2008/9 he was chairman of PRISA’s Gauteng Region and a member of the board of PRISA. He also serves on PRISA’s professional Disciplinary Committee.In May 2010 Peter received the PRISA President’s Award for his contributions to the public relations and communication profession in South Africa. Earlier, in 1997 Peter was recognised for his presentation skills when he was named Communicator of the Year by International Training in Communication (ITC).Your investment:PRISA registered practitioner early bird* R3 370.00PRISA registered practitioner R3 570.00Non-registered practitioner early bird* R3 670.00Non-registered practitioner R3 870.00PRISA registered student R2 000.00Early bird: book and pay before 17 February 2012Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking
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LABYRINTH

Next week Tuesday 20 March 2012 is the next Labyrinth event and i would like to know if you would do an event listing for it? The details are below:LABYRINTH PRESENTS RED TELEPHONE @ TRINITY CAPE TOWN// CONNECTO //// DEAN FUEL //// THE COMMERCIAL HIPPIES //// SUPER EVIL //// BIORHYTHM // And visuals by // CONTRABAND //Event Facebook link: https://www.facebook.com/events/120218031438002/Labyrinth Facebook: http://www.facebook.com/LabyrinthLIVELabyrinth Twitter: https://twitter.com/#!/LabyrinthLIVER 50 entranceIts Human Rights day on the Wednesday so that will be a public holiday.

VAL DE VIE 5 NATIONS INVITATIONAL POLO CLASSIC

The first annual Val de Vie 5 Nations Invitational Polo Classic will take place on Saturday 24th March. It’s an invitational polo tournament that will host some of the top international players from countries such as Great Britain, Holland, Pakistan and Zimbabwe. Playing host to ABSA Wealth’s top clients and other corporates wishing to provide a platform for their VIP clients to network, enjoy fine whiskey, food, wine and polo, the 5 Nations will provide an entertaining and stylish day out for VIP businessmen and their wives. A definite must for those who enjoy the finer things in life.
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Social Media

26 - 27 March 2012 , PRISA, ProComm House, 108 Bram Fischer Drive, Ferndale, RandburgThis is a two-day workshop for anyone who is interested in using social media in a public relations or marketing context. The course will be practical with lots of case studies. Bring along your laptop with an internet connection, your smart phone and any questions you may have.The workshop will include:Exploring the characteristics and terminology of the social web and Web 2.0Social bookmarkingContent curationInfographicsQR codesLocation based marketingSearch Engine OptimisationUnderstand the strategic implications of social media engagement for business, brand and reputation managementIntegrating social media plans with public relations and marketing strategies to build interactive brand relationshipsDos and don’ts of engaging in the social webTips on using SM effectivelySocial media monitoring and evaluationIdentify and use various social media technologies and platformsTwitter, Facebook, LinkedIn, YouTube, Google +, Tumblr, Foursquare, etc.Podcasts, newsfeeds, blogs, wikis, viral marketing, etc.Case studies of best practise in social media engagementPractical, hands-on session on using social media technologies and platformsAbout our facilitator:Maritha Pritchard specialises in social media marketing and regularly lectures on the topic.She completed her Master's (cum laude) in citizen journalism and also conducts research on social media trends. Maritha has over 20 years' experience in public relations and has lectured for over ten years in communication, media studies, journalism and public relations. She has also successfully planned and implemented social media strategies.Your investment:PRISA registered practitioner early bird* R3 370.00PRISA registered practitioner R3 570.00Non-registered practitioner early bird* R3 670.00Non-registered practitioner R3 870.00PRISA registered student R2 000.00Early bird: book and pay before 26 February 2012Student and member fee rate/s only applicable if PRISA membership fees are paid in full at the time of booking
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Creative writing

28 – 30 March 2012 , PRISA, ProComm House, 108 Bram Fischer Drive, Ferndale, RandburgCreative writing is one of the most essential tools in the toolbox of the modern public relations practitioner, yet also one of the most neglected. This is particularly true in South Africa where the majority of public relations professionals do not have English as their mother tongue. The dawning of Web 2 has added to the importance of effective writing skills and has also brought an entirely new angle to the manner in which it is done effectively. This highly entertaining and intensive workshop is all about writing excellent English texts for the media in such a manner that people will want to read, remember and respond to it, thereby achieving your organisational objectives. This practical workshop covers:writing effective media releases and feature articlesthe effectiveness of different writing styleslayout and structurewriting creative headlines and captionsplanning and staging your own media conferenceAbout the facilitator:Peter van der Schyff is a freelance writer and communication specialist, managing his own public relations consultancy, Pringle-Scott Communication, in Johannesburg. He has established himself as an accomplished writer, proof reader and editor of English and Afrikaans texts with numerous clients.He holds degrees in law, communication and industrial psychology. Peter is a Chartered Public Relations Practitioner (CPRP) and active member of the Public Relations Institute of Southern Africa (PRISA) where he has been lecturing on a part-time basis on all facets of corporate and media communication since 1987. In 2007 and 2008 he was Chief Judge of the PRISA PRISM Awards, Southern Africa’s most prestigious awards for excellence in Public Relations and communication projects. During 2008/9 he was chairman of PRISA’s Gauteng Region and a member of the board of PRISA. He also serves on PRISA’s professional Disciplinary Committee.In May 2010 Peter received the PRISA President’s Award for his contributions to the public relations and communication profession in South Africa. Earlier, in 1997 Peter was recognised for his presentation skills when he was named Communicator of the Year by International Training in Communication (ITC).Your investment:PRISA registered practitioner early bird* R4 300.00PRISA registered practitioner R4 600.00Non-registered practitioner early bird* R4 900.00Non-registered practitioner R5 200.00PRISA registered student R3 000.00Early bird: book and pay before 29 February 2012Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of bookingFees do NOT include accommodation
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