Many South African women desire to differentiate themselves, to connect with that part of them that is original and truly African. Indiemode.co.za, the country’s new online fashion store, strives to meet this need.

The company saw a growing demand online for highly unique and locally-made clothing and accessories that are chic, contemporary and that embody the spirit and soul of our country. Customers can expect to find the best local brands whose items are profoundly original and of an outstanding quality.

Geared specifically for females who desire to embrace their South African heritage, Indiemode is a true pioneer of its time providing much-needed exposure to local brands and designers, many of whom are unheard of to citizens. The online store prides itself on working closely with these designers and establishing strong ties with them in order to empower them and give them a sense of hope.

The company’s project manager, Dani Jibrail, has worked in creative industries both locally and abroad and saw a need to give voice to designers in the country. The store interface is feminine in appearance and embodies the carefree and creative appeal of the Indiemode brand. The use of bright colours further illustrates the store’s main aim of reaching out to and empowering the many local fashion designers as well as the varied and diverse cultures and people that make up our nation.

“We know this is what South Africans want – something completely different to what regular clothing stores currently offer,” says Jamie Rosen, the company’s managing director, who has eight years’ experience in the online marketing world. “We need the help of fashion lovers across the country to drive this project of ours and to start the conversation around supporting local brands and local designers,” says Rosen.

The company emphasizes true South African originality and values first and foremost, before the objective of a sale. “We are not a fashion supermarket. We are a small company that strives to uphold South African values and live our slogan – SA Fashion Movement. Secondary to that, we sell apparel,” says project manager, Jibrail.

“We have the hope that Indiemode will spark a love for local in people across the country. We want to be the leaders of a movement which will inspire people to go back to what makes us truly African: passion and creativity combined. But we cannot do it alone.”

As far as customer service is concerned, all queries are responded to within seven hours of a normal working day. “We have a goal of creating a thriving online community that extends far beyond the sale and delivery of the item. We encourage customers to talk to our employees about their experiences using our online shop,” says Rosen.

Local clothing designers who want to sell their products on the site and be a part of this South African fashion movement can contact Indiemode’s project manager, Dani Jibrail, at dani@indiemode.co.za.

Local designers to be featured on the Indiemode site for the launch include: A Bird Named Frank, Famke Jewellery Design, Genevieve Motely, Indhi, Janie B Clothing, Joy Jewellery, Mishah Designs, Mr & Ms, Mula Designs, Silver Fig, Tarien Malherbe “non-european™” and White Rabbit Days.

For more information visit the website here or the Facebook page here.

Issued by Dani Jibrail