When one of South Africa’s leading custom exhibition stand and event builders, Set Squared, was forced to restructure its operations earlier this year, due to a unproductive empowerment deal, it seemed that the industry would be strained to fill a massive gap left by one of its most venerable players.

Yet in its wake, a new streamlined entity, SSQ Exhibitions, has emerged, and looks set to pick up where Set Squared left off, having assumed the majority of its predecessor’s creative and intellectual resources.

Following in the footsteps of an established institution like Set Squared is no mean feat, but SSQ Exhibitions’ new Managing Director, Cara Nortman, is confident that this new venture will surpass the standards set by its forerunner.

“We’re extremely excited to launch SSQ Exhibitions, which will not only build onSet Squared’s legacy, but will also enable us to refine our systems and processes so as to ultimately provide Clients with an even better level of service delivery,” explains Nortman. “It’s a best of both worlds scenario, as we are able to make use of the experience afforded by over 30 years in the industry, whilst at the same time bring in new and dynamic ideas to drive our business to the next level.”

SSQ Exhibitions has been structured so as to allow various teams to focus on core offerings, with the Sales, Design and Client Service arm, and the Manufacturing facility now operating as separate entities with a shared finance and administration department.

“By establishing the two distinct entities, within our company structure, we’re able to simplify operations, and allow for easier day-to-day management of both Client accounts and production,” explains Nortman. “Our aim in doing so is not only to expedite turnaround times, but also to create a structured and focused business model capable of meeting our Clients’ many diverse requirements.”

Paul Mains-Sheard, one of Set Squared’s founding members and its CEO, was quick to throw his support behind this venture.

“Whilst it’s sad about Set Squared on the one hand, it’s incredibly exciting to see the torch being carried by such an able and dynamic team,” says Mains-Sheard. “I have every faith that SSQ Exhibitions will pick up seamlessly whereSet Squared left off, and believe that our legacy is in very capable hands.”

SSQ Exhibitions officially opened its doors for business on 01 April 2012. For more information, contact Cara Nortman on 011 792 1241 or cara@ssqexhibitions.co.za.

Issued by Cara Nortman