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Make your event a singing success

Elegant Entertainment is an innovative entertainment company working across the corporate and private sectors. Their theatrical act, Arias Anonymous, has been a hit with corporates. Imagine a sit-down lunch after a corporate team-build or gala awards dinner being interrupted the waiters suddenly breaking into song.

“If you are looking for a surprise act, a spectacular headline artist, vocal group or band, Elegant Entertainment promises to provide world-class entertainment,” says Brooke Urbani, whose team will guide organises through the exclusive repertoire of artists to create the ideal event for their specific clients. “We are committed to providing an unforgettable theatrical experience of the highest quality,” she says.

Brooke explains that the company specialises in surprise entertainment, particularly their Singing Waiter act Arias Anonymous.

“Our artists will arrive before any of the guests and set up and liaise with staff at the venue. A sound check will take place in private to keep the surprise from your guests. Once the guests arrive, the singers will masquerade as their characters and appear to serve drinks and food with the other staff until the act takes place during an appropriate moment, probably towards the end of the main course of the meal,” she says.

“Everything about our act is about the believability of our singers actually being the characters; this makes for a much bigger impact. All of our acts are fully scripted to ensure that your audience will be roaring with laughter, whilst the beautiful choice of music will not leave a dry eye in the house.”
The company has been operating in the UK and Europe since 2007 and recently came to South Africa to service the local market.

“We came to South Africa after our MD Simon Greenhill began looking at global expansion. We looked at the South African events market and were very excited to see how active and busy it is here. We noticed that there was a lack of surprise entertainment in the market and particularly no one specialising in it. Also Simon has always loved this beautiful country and was excited by the talent that it offers,” she says.

Elegant Entertainment’s creative and management team have worked within the West End in London and have extensive experience in the events industry. “This means that all our South African acts are West End standard,” says Brooke.

“In the UK and internationally we have partnered with clients such as Virgin, Mazda, Ferrari, BA, Royal Ascot, Raffles Dubai, Wentworth Golf Club, Samsung, Amstel, Marie Curie, Ritz London,” she says.

The unique theatrical spin has been a hit in South Africa. The company has worked with Telkom, Nedbank, VW, AMEX, Dimension Data and others.
The Arias Anonymous team was tasked to perform at the African Pride Crystal Towers Hotel for Jaguar Land Rover, South Africa. The singing waiters act went down so well that guest Bryan Habana even Tweeted about it to his 82 000 followers.

Tina Pienaar-Smit from Jaguar Land Rover was equally bowled over. “Elegant Entertainment was part of the huge success of the Award Evening. The interaction while performing was amazing,” she said.

Sally Fink

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