Business Events of the Future

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Kim Crowie explores how conferences and exhibitions have changed their structure and content to appeal to a wider and younger audience.


A glance through the recently concluded IMEX America programme leaves one wondering if it’s a day spa, a tech bootcamp, or a holiday retreat. Snappy titles for sessions like “Is Teambuilding Dead?”, “Guided Meditation: The Crystal Cave”, and “Powerful Learning In A World of Infobesity” dominate the menu. But what exactly does this mean for the business-events industry? Are we turning into big softies? Or is this simply the future catching up with us?

In this segment, we analyse ten trends that are informing and shaping the business-events sector of tomorrow, giving you some futuristic reasons why you should get your next event on board.

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