Every year the International Congress and Convention Association releases their much-anticipated country and city rankings based on the number of international association meetings taking place across the world. This helps the organisation track growth and trends in the MICE sector, with ICCA announcing an all-time record number of association meetings in 2016. Paris claimed the top spot in the last city ranking, followed by Vienna, Barcelona, Berlin and London, while in country rankings the USA, Germany, United Kingdom, France and Spain were in the lead.
Africa has consistently grown its meetings abilities from strength to strength, with a number of countries on the continent featuring in the ICCA Rankings. These include South Africa – which has the most recorded association meetings by far – followed by Morocco, Egypt, Kenya and Rwanda. In the city rankings, Cape Town is in the lead, followed by Marrakech, Kigali, Durban and Johannesburg.
Continue reading in Event Issue 2 here: