A Brand New INDABA for 2017

Posted on

Africa’s leading and most-anticipated travel show is underway from 16 to 18 May. Here’s what you can expect at INDABA, from the latest programme highlights to why this year’s exhibitors are attending.

INDABA is Africa’s leading travel show, and one of the continent’s oldest. Taking place at the Inkosi Luthuli International Convention Centre from 16-18 May 2017, it will see more than 7 000 delegates from around the world meet in Durban. The show will have a more streamlined programme and an improved exhibition floor layout to previous years. Its online diary and matchmaking system allows delegates to set up pre-scheduled meetings with buyers or exhibitors – saving time and energy, and giving attendees the best of the event. A new INDABA App will also provide updated information and news at the show.

Attendees will be able to explore the full breadth of Africa’s tourism offerings including high-end products at the Tourism Grading Council’s new luxury pavilion. This feature will cater to international buyers looking for premier, five-star offerings destinations on the continent are known for. This year’s focus will be on matching like-minded tourism professionals while helping showcase an eclectic range of products.

Speaking at the launch of INDABA 2017, SA Tourism CEO Sisa Ntshona explained that tourism has the potential to be the new ‘gold’ that steers Africa’s economies to new heights. “All signs point to Africa being the next tourism frontier. The continent as a whole reported an 8% surge in international arrivals in 2016, with Sub-Saharan Africa increasing by 11% and South Africa by a massive 13%. Last year, we broke records to reach 10 million international tourists coming to South Africa. These figures far exceed the global increase in international arrivals of 3.9% overall. So Africa is definitely the happening place to be, with vast untapped tourism potential that could buoy the greater African economy and contribute its prosperity.”

Continue reading the May Issue to explore the programme events:

Tags: , , ,