MKTE 2019: The Pearl of Africa is Open for Business


Event Africa Contributor October 4, 2019 Uncategorized

The country of Uganda is often referred to as the Pearl of Africa. Event Africa speaks to Lilly Ajarova, CEO of the Uganda Tourism Board, and Yogi Biriggwa, UTB Chairperson, to find out more.

Tourism in Uganda is focused on Uganda’s landscape and wildlife. Of particular note is Bwindi Impenetrable National Park, which is home to over 300 Mountain Gorillas – approximately half of the world’s population. This makes it ideal for gorilla trekking safaris.

But aside from its lush, green landscapes and welcoming, vibrant people, Uganda is fast becoming a contender for business events, says Ajarova. “Uganda has quite a lot to offer in terms of recreation and experiences as a destination, and as we develop our MICE product in Uganda, we’re sure that people will have a fantastic time.”

The developments in the MICE arena include the infrastructure for international hotel chains. UTB is FIRMLY positioning Uganda for some of the international events, such as the MTV MAMA Awards, which will be hosted in the country in 2020. “This is all because we have the capacity to provide the necessary facilities for these kinds of events and conferences,” Biriggwa adds. “Just last week we hosted the Commonwealth Parliamentarians Association Conference, and we also just won the bid for G7 Summit next year. We’re hoping to host the AIDS and STI Conference in 2021. Those are huge events.”

Ajarova says UTB is fully aware of the tourism impact of business events for the nation – and they want to maximise its potential in coming years. “We know that with conferences and meetings and events, although they come for the business, they also want to experience the destination they’re visiting. Uganda has such diversity in this field and we know they’ll love to experience that.”

To find out more about Uganda’s diversity, catch Uganda Tourism Board at MKTE 2019, or book your ticket to the Pearl of Africa Tourism Expo from 4-6 February 2020 in Kampala. More information on the destination can be found at www.utb.go.ug.


Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke