MKTE 2019 Market Presentations: North America and Europe
Event Africa Contributor October 2, 2019 Uncategorized
Magical Kenya Travel Expo (MKTE) enters its second show day on 3 October in Nairobi with an exploration of two pivotal tourism markets: North America and Europe.
MKTE brings hundreds of exhibitors, quality hosted buyers, tourism products and media together in East Africa to do business. So it goes without saying that the Market Presentations are vital to the understanding of these source markets for Kenya, East Africa, and beyond.
They offer an opportunity to hear the latest trends and research on the markets that visit the region, delivered by destination specialists including the Kenya Tourism Board (KTB) regional marketing managers and Magical Kenya Travel Expo’s international hosted buyers.
On Day 2 of MKTE, the show will turn its eye to North America and Europe. First up is the unpacking of the North American market between 11am and 12pm. The US overtook the UK in 2016 as the top source market for Kenya, and in 2018, American and Briton arrivals to Kenya grew by 17% and 11% respectively – spurring a 9% growth in total international arrivals, according to The East African.
It’s no wonder, then, that the United States is worth its weight in gold – quite literally. MKTE experts will explore this market in more depth, and provide strategies for reaching them and insight into what North American visitors would like to experience.
Later in the afternoon from 3-4pm, MKTE will explore the European markets and what brings these visitors back to Africa time and again. The European continent was the second biggest source market in 2018 with 611 000 visitors, followed by Asia (282 000), and the US (247 000), says Chacha Mwita of All Africa.
These sessions are open to all participants. We encourage exhibitors to use this opportunity to meet buyers from these markets.
Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke.