Going the “Green” Mile


Event Africa Contributor February 15, 2019 Food & Trees for Africa

Meetings Africa pioneered event greening since 2011. From transport to energy, Africa’s premier trade show has successfully accomplished much in this environmentally conscious initiative.

With the help of the Event Greening Forum (EGF) organisers have been able to purchase Renewable Energy Certificates (8 000 Kilowatt hours) to power the Meetings Africa event, book direct flights and a convenient choice of venue for the event to eliminate as much of the travelling impact on the environment as possible, and printing has been reduced within the registration process by paperless contracting.

The easiest way to grasp the concept of greening lies in applying the following three words: reduce, re-use and recycle. Going green does not always mean cutting back on the good times. Green events still enable one to enjoy events, while being healthy and environmentally-friendly at the same time writes EGF chairman, Justin Hawes.

All the key service providers were also requested to sign the sustainability pledge reflecting their involvement. Exhibitors and visitors are encouraged to support the event greening through their own actions.

By drinking the filtered tap water that is freely available at the exhibition rather than bottled water, purchasing a tree for only R130 that will be planted in a local community in partnership with Food & Trees for Africa (FTFA) as part of the Meetings Africa 2019 CSI initiative and carpooling to attend the event to alleviate traffic congestion around the exhibition venue and reduce your carbon footprint.

The Green Stand Awards that recognises the environmental and social efforts implemented by exhibitors will be taking place once again at this year’s trade show. The initiative encourages pro-active implementation and showcases the dedication of NCB towards hosting a sustainable event with a lasting impact.

Those who will be exhibiting at Meetings Africa should be excited about the Green Stand Awards if they go the extra green mile to incorporate ‘green’ into their stands.

The continuous improvement year on year at Meetings Africa has proven to deliver the anticipated eco results and should be an example to other similar events to become the industry standard.