Africa Tourism Partners to Launch B2B Meetings in 2019


Cheri Morris December 10, 2018 Industry Association News

Following a successful 2018, Africa Tourism Leadership Forum and Awards (ATLF) held in Accra, Ghana at the end of August, Africa Tourism Partners will host its Africa Travel and Tourism Marketing Master Class and Business/MICE Travel Connection in Johannesburg from 28 to 29, January and on 22 February 2019 respectively.

These programmes aim to chart the course for implementing one of the key action points that emanated from the first-ever Africa Travel and Tourism CEOs’ Dialogue on intra-Africa travel, held on the margins of ATLF 2018. The content of these forthcoming sessions have been designed and structured to provide Africa’s travel and tourism sector new possibilities to build capacity, share insights and attract new businesses from sister countries, thereby advancing the course of growing intra-Africa travel.

Each programme will be a blend of Africa Travel and Tourism Marketing Master Class, business-to-business meetings and networking sessions. With these initiatives, Africa Tourism Partners hope to bring together managers of travel and tourism products, destinations, hotels, Conference Centres, Travel Management Companies (TMC), Destination Management Companies (DMCs), Professional Conference Organisers (PCOs), African buyers and sellers from across the continent.

Participants will gain useful knowledge about Africa travel market segments that would help them steer their organisations and businesses to greater heights.  “We will share knowledge on doing travel and tourism business and opportunities in Africa, and how to harness these in the most cost-effective way.” Says Kwakye Donkor, CEO of Africa Tourism Partners. “While previously intra-Africa travel facilities and products have catered for high-end business and leisure travellers, there is now more room for destinations, facilities, products, buyers and suppliers to cater for the middle to lower end of the corporate and leisure travel market. This is due to growth in branded hotel developments, low-cost carrier, technological advancement, growing middle-class and more segmented offerings.” He explains.

Both initiatives will be delivered by Africa Travel and Tourism professionals, experts and practitioners including Senior TCM Executives, Leading DMC Professionals, Chief of Convention Bureau Officers, Chief Marketing Officers, Key Accounts Directors and more. The opportunities lie in learning as well as exploring new prospects in the current global disruptive and competitive tourism environment. These will be augmented by business-to-business to meetings and product/facility showcase sessions.

To register to attend and/or for sponsorship/partnership opportunities, please contact Ms Nozipho Dlamini  at nozipho@africatourismpartners.com and +27 79 553 9413/+27 11 032 0337