MKTE 2018 Market Presentation Platform: Australia
Cheri Morris October 5, 2018 Industry Events
Day 2 of Magical Kenya Travel Expo 2018 saw the unpacking of African and Indian Markets in the Market Presentation sessions. Today the sessions explore the European and Australian Markets.
Africa remains a specialised and growing destination for Australian travellers. Year on year arrivals into Africa are still on the up, and there are a number of long-standing Africa specialist sellers in the market as well as new
specialists tapping into this business. There is growing popularity of “emerging” African destinations among repeat visitors, such as Zambia, Ethiopia, and Madagascar.
Though not among Kenya’s top tourist source markets, Australia is a market of focus for Kenya. There is an opportunity for Kenya and Kenyan products to tap into the evolution of this market.
In 2017, arrivals from Australia grew by 19.3 percent to 18,779 tourists.
The Australian travel market features strongly among the source markets that look to Kenya for wildlife and safari, adventure, culture & heritage, sports and special occasions.