IAB SA Bookmark Awards are Open for Entries


Event Africa Contributor 20/09/2018 Industry Events

The 2019 IAB SA Bookmark Awards are open for entries. With a focus on digital excellence, tangible business impact, and a simplified entry process, this industry award is poised to represent the best in digital for 2019.

All businesses, big or small, will have the opportunity to showcase their work. The online entry platform is live, and available here.

Any work that appeared online during the period 18 November 2017 and 31 October 2018 is eligible, and early bird entries, as well as IAB SA members, are eligible for a 10% discount.

Jerry Mpufane, Chairman of the M&C Saatchi Abel JHB Group and Jury President of the 2019 Bookmark Awards says, “The Bookmark Awards is the ultimate accolade for excellence in digital. In my second year as the Jury President for The Bookmarks, my goal is to find that true gem of a digital idea, that which has excited the end-user, and ultimately helped turn around the fortunes of a fledging brand.  This idea, and hopefully we find a few, must serve as a brilliant and proud industry case study.”

Paula Hulley, the IAB SA’s CEO adds, “ The Bookmark Awards celebrate the body’s key strategic pillar to Build Brands Digitally and the award’s core values of creativity, innovation and excellence. The awards consistently strive to offer a host of practical examples of how marketers, agencies and publishers have executed digital campaigns to deliver sustainable impact on their business.”

We have listened to the industry

Over the past year, the IAB has met with their members and councils to understand what improvements and learnings to take forward. The 2019 Bookmarks committee is diverse and reflects the needs of the industry, and as a result have expanded on the entry options within the categories, to allow for a greater breadth of work to be showcased. For example, the categories within the publishing section of the competition have been adjusted.

Izak Minnaar, Representative of the Publishing Council on the Bookmarks 2019 Committee and Editor of SABC News adds,  “The online publication sector is South Africa’s fastest growing in terms of media reach and the second biggest after broadcast audience. As a result, the Bookmarks Publishing categories have allowed for a bigger focus on excellence in online journalism. Judging will focus on online editorial treatment and content quality, and two new categories have been added: one for News Innovation and another for Best Online Journalist.”

A focus on business excellence

There is no doubt that digital interventions have the power to transform business, but our industry currently faces the challenge of creating a clear set of criteria for the measurement of success.

As we look to the future, it is the responsibility of the IAB, its members and the industry to create the benchmarks for business excellence in the digital economy. The Bookmark Awards presents the opportunity to develop measurement data to develop benchmarks for business excellence, and our current awards platform and data is a strong foundation for this to take place. This is why the Bookmarks have the potential to affect industry change.

For the 2019 Bookmark Awards, digital excellence and measurement are strongly interlinked.  Thandeka Mali, Representative of Brand Council on the Bookmarks 2019 Committee and Acquisitions Marketing Strategy Lead at Showmax SA says, “The hardest yet most exciting challenge for any marketer is to be a catalyst in turning real business problems into memorable effective creative magic – it is these tiny pixel-like strides that move our industry forward. No matter the size of your brand, the IAB SA Bookmark awards are a fantastic way to motivate digital creative excellence internally in your company.”

Why enter?

This is the time to come together to showcase cutting-edge work, compete and inspire each other.

Not only does it position your business as a digital pioneer and business leader, but your work also contributes to the bigger picture. The data and case studies you share will contribute to wider industry benchmarking, which will empower all South African businesses to thrive in the digital economy. We look forward to seeing your great work.

To learn more about all entry criteria and Ts&Cs, visit the Bookmarks website.