Event Greening Forum’s 2018 Conference & Master Class
Event Africa Contributor 24/05/2018 Industry Events
Registration is now open for the Event Greening Forum’s (EGF) 2018 Conference on 14 June and Master Class on 13 June 2018, both at the forum white light in Lanseria, Johannesburg.
The EGF is a non-profit organisation that promotes sustainability across the events industry. This year, the theme for its sixth annual conference is “Future-proofing your business”, and tackles how to develop long-term sustainability in the face of future challenges such as climate change and limited resources.
Programme highlights include planning for a water-sensitive future, hosting a carbon neutral event, and how climate change is not only a threat but also an opportunity.
Greg McManus, the EGF Chairperson, says, “Last year our conference was sold out, and the feedback was phenomenal. This year we are working hard to make it even better. We have a number of interactive activities planned, such as a chef’s table networking dinner, a standing debate, and an onsite sustainability case study – for which delegates will need to bring their walking shoes!”
Engaging speakers have been secured, including:
- Judy Lain, who played a critical role as part of the Water Communications Team hosted at Wesgro, which managed the communication for the tourism industry during the height of the water crisis in Cape Town. She is now project managing the joint industry global tourism campaign to re-establish confidence in the region.
- Silvana Claassen from Climate Neutral, who has provided both government institutions as well as major international corporations and SMEs with strategic solutions to the challenges related to the transition to a low carbon and resources constrained economy.
- Deon Robbertze, a marketing guru with over 25 years’ experience and a passion for sustainability. He launched Ogilvyearth in Africa, co-founded The Change Agent Collective, and has co-published two books on sustainability.
As well as speaking at the conference, Robbertze will also host the EGF Master Class. The topic of this half-day workshop is “How to activate change in human behaviour to promote sustainable outcomes in your business”. Robbertze will cover why sustainability has to be at the core of your business purpose, how to ensure it is, and how you can motivate behaviour change in your employees and your customers to support it.
Both events are specifically tailored to meet the needs and interests of MICE (Meetings, Incentives, Conferences and Exhibitions) event organisers and suppliers, corporate and public sector procurement and event managers, venues and convention bureaus.
McManus adds, “We understand that those who work in the events industry have incredibly packed schedules, so we have designed our educational events to be short but rich in value and learning opportunities. We are also running the Conference and Master Class on consecutive days, so that delegates who travel in can more easily attend both – something we encourage by offering an attractive discount.”
If you would like to align your brand with the movement for a more sustainable events industry, sponsorship opportunities are available. Please contact Zoe Van Niekerk to find out more: email@example.com or 011 447 4777.
Starts: 13 June 2018
Date: 13 & 14 June 2018