Event Greening Forum’s Conference & Master Class
Cheri Morris May 9, 2018 Industry Events
Registration is now open for the Event Greening Forum’s (EGF) 2018 Conference on 14 June and Master Class on 13 June 2018, both at the forum white light in Lanseria, Johannesburg.
The EGF is a non-profit organisation that promotes sustainability across the events industry. This year, the theme for its annual conference is “Future-proofing your business”, and tackles how to develop long-term sustainability in the face of future challenges such as climate change and limited resources.
Programme highlights include planning for a water-sensitive future, carbon offsetting, and how climate change is not only a threat but also an opportunity.
Greg McManus, the EGF Chairperson, says, “Last year our conference was sold out, and the feedback was phenomenal. This year we are working hard to make it even better. We have a number of interactive activities planned, such as a chef’s table networking dinner, a standing debate, and an onsite sustainability case study – for which delegates will need to bring their walking shoes!”
Engaging speakers have been secured, including Deon Robbertze. Robbertze has over 25 years of experience in the marketing and communications industry – nine of which he has spent dedicated to promoting sustainability. He has co-published two books on sustainability, launched Ogilvyearth in Africa, and co-founded The Change Agent Collective, a specialist sustainability and behaviour change communications Agency.
As well as speaking at the conference, Robbertze will also host the EGF Master Class. The topic of this half-day workshop is “How to activate change in human behaviour to promote sustainable outcomes in your business”. Robbertze will cover why sustainability has to be at the core of your business purpose, how to ensure it is, and how you can motivate behaviour change in your employees and your customers to support it.
Both events are specifically tailored to meet the needs and interests of MICE (Meetings, Incentives, Conferences and Exhibitions) event organisers and suppliers, corporate and public sector procurement and event managers, venues and convention bureaus.
McManus adds, “We understand that those who work in the events industry have incredibly packed schedules, so we have designed our educational events to be short but rich in value and learning opportunities. We are also running the Conference and Master Class on consecutive days, so that delegates who travel in can more easily attend both – something we encourage by offering a 12-20% discount.”
If you would like to align your brand with the movement for a more sustainable events industry, sponsorship opportunities are available. Please contact Zoe Van Niekerk to find out more: firstname.lastname@example.org or 011 447 4777.